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Adobe AD0-E560 Exam Sims | AD0-E560 PDF Questions

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Adobe Marketo Engage Architect Master Sample Questions (Q84-Q89):

NEW QUESTION # 84
A new data enrichment program provides robust profiling data but uses an extraordinary amount of API calls, over 50,000 per day. The demand generation team wants to trigger this enrichment immediately to ensure that Sales has the most up-to-date information as new leads are created. Management wants the enrichment program installed before the company's Global World Tour that will attract 100,000 attendees worldwide.
Which two recommendations would be made to the marketing team prior to integration? (Choose two.)

A. Use trigger on form fillout to avoid rate or concurrency limit failures because each enrichment will be done in real-time and will scale during high-volume loads.
B. Prioritize the rate limit to 500 calls per 20 seconds to ensure that the enrichment application will not compete with other integrations
C. Use batch methods to enrich data daily to avoid rate or concurrency limit failures; leads will not be enriched immediately
D. Additional API calls will be needed for this account; talk to Marketo regarding potential additional costs

Answer: C,D

NEW QUESTION # 85
A client's Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.
What is the first step to resolve this?

A. Implement naming conventions for campaigns
B. Consolidate all campaigns into one workspace
C. Reduce the number of campaigns
D. Remove inactive campaigns

Answer: A

NEW QUESTION # 86
A company providing security software subscription services has recently set up their lead lifecycle stages. The marketing operations team would like to refine the lifecycle stages based on the following feedback from the sales team:
Some of the sales leads are in the early stages of research and not ready for sales Leads downloading a white paper does not indicate their interest to speak to sales Leads participating in an event are more ready to speak to sales What would the Marketo Engage consultant recommend based upon the above requirements?

A. Add a lead stage for every action, such as white paper download or event registration.
B. Evaluate the scoring criteria for MQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for SQL to include an event attendance
C. Review the scoring criteria SAL, as downloading a white paper does not necessarily indicate their interest Add additional criteria for SQL to include an event registration
D. Evaluate the scoring criteria for SQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for MQL to exclude an event registration

Answer: B

NEW QUESTION # 87
What can reduce bounce rates in email campaigns? (Choose two)

A. Removing invalid email addresses
B. Regularly updating recipient preferences
C. Increasing A/B testing frequency
D. Optimizing subject lines for spam filters

Answer: A,D

NEW QUESTION # 88
When implementing a modified process in Adobe Marketo Engage, what are the key considerations for assessing its impact on marketing operations, implementing effective change management strategies, and ensuring proper enablement for users to adapt to the updated workflows?

A. Assess the impact on key metrics, hold a meeting to communicate changes to stakeholders, and conduct comprehensive training sessions
B. Concentrate on the impact assessment, email changes to stakeholders, and provide multiple training sessions
C. Conduct basic discovery workshops, implement changes without informing stakeholders, and assume users will effortlessly adapt without any need for enablement or communication
D. Ignore impact assessment, implement changes without informing stakeholders, and assume users will naturally adapt without any enablement measures

Answer: A

NEW QUESTION # 89
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